FEEL GOOD DOGGO
A tasty, meat free meal topper for all dogs
A healthy and balanced microbiome is the key to your pet’s vitality and wellbeing.
The development of our Feel Good Doggo® range of supplements has been a passion project for our family, kick started by the quite remarkable health benefits that we observed in horses being feed our Benchmark Horse Feed products. Our business is personal, and we take great pride in our relationships with users of our products and the health and performance benefits that our feeds provide for their horses, so when we got regular feedback from customers about how their dogs thrived when eating the spillage around their horse’s feed bin, we took notice. One of the major factors in the success of our horse feed range is the positive impact combining highly digestible dietary fibre and high quality pre and probiotics has on digestive health. We believe that good health starts with a balanced and fully functioning microbiome, and it is a principal that applies just as much to our canine companions. It became very apparent that digestive and metabolic issues experienced by many dogs can be alleviated by supplementing with a targeted formulation of supportive nutrients and high quality pre and probiotics, encased in highly digestible dietary fibre. Fibre is lacking in many modern canine diets and there is no better way to improve fibre levels than by adding Feel Good Doggo® to your dogs feed bowl. We invite you to have a close look at our range of Feel Good Doggo® products and select the appropriate one for your companion. If there is an issue with your dog, the health and wellbeing benefits can be profound.
Meet the team
Feel Good Doggo founder Colin Price has enjoyed a long and successful career in the horse feed industry, initially as National Sales Manager and then General Manager of the Inghams family owned Mitavite Horse Feeds. When Mitavite was sold to private equity in 2018, Colin founded the successful Benchmark Horse Feeds brand, growing the business exponentially over the past 5 years to now be a significant brand in a very congested marketplace. While the categories are poles apart the development of the new Feel Good Doggo brand and the entry into the canine supplement market has many synergies with the equine market and the Benchmark business model.
“We are totally committed to bricks and mortar retailers. We are not a “dollar each way” business where our path to market and our loyalties are divided between retailers and online sales. Our business is based on trusted relationships and engaging with dog owners and retailers to create demand and bring people into store. We have proved that we can do this with our equine feed brand, and we will do this with the Feel Good Doggo range. We have a team of motivated and enthusiastic Territory Managers throughout Australia who want to collaborate with you to grow this new and innovative product range.”
Pictured, and attending this event is our Queensland and Northern NSW Territory Manager Louisa Nicholson. Lou is a key member of our team who has a proven record of working closely with retailers to grow a brand from scratch to being a leading performer in store.
FEEL GOOD DOGGO
A tasty, meat free meal topper for all dogs
A healthy and balanced microbiome is the key to your pet’s vitality and wellbeing.